Too many TV Shows in between my Sexy Ads.

'Nuff said.

Its about time we did something about the advertising plague that’s infected televisions across the world. Clearly there’s far too much of it around and unfortunately its infected all my favourite shows. So in the end am watching less and less of what happened to the chase between the antelope and the cheetah and more and more of Shahrukh khan convincing me that I look dark and ugly and that he has the cream to solve it.

I guess the only time ads are okay is when they’re sexy ads. Then, I’d probably be annoyed with the serial coming in the way of my prime time ad viewing. But probably the reason am saying this is because am a man and which man doesn’t like a sexy woman talking to him in all earnestness.

They say that sex sells and I have to agree with them, that it does have its advantages. For one thing, its entertaining and eye-catching(NOTE: all views expressed are held by the author. Who is a man.). Sexy ads have a tendency of grabbing you by the balls(eyeballs) and making you pay attention. They are riveting, arousing and sometimes funny. For example am more likely to remember a hair oil brand if I see a semi-naked woman rubbing it all over her body, than say sanjay dutt getting a head massage. Semi-naked woman wins hands down and penis up.

Besides it makes the product a whole lot more interesting. If you told a man that he should use a deodorant called axe because it reduced body odour then the only way you’d get him to use it would be if he was a woodcutter. However the moment you air one ad which shows a guy who looks like something you rag in school, leading a string of superhot girls just because he put on a whiff of Axe deodorant, you have a whole bunch of weedy looking, gullible, brainless teenagers to eat out of your hand and pay for it too. Sex adds that element of self-interest to a product.

I think sexy ads are a great way of registering a product in the mind of the customer(male). Contemporary research tells us that a man thinks of sex every six seconds. Imagine how many times a day men will think of your product if you link it to sex:

Mr. Chakravorty(schoolteacher): As i was saying, it is possible that the makers of the constitution probably did not like gays. Hence there was section 377... *SEX* AMUL MACHO UNDERWEAR! Sorry kids, but from now on I will be saying that every six seconds until some other sexy ad for another product comes along.

Sexy ads will have their critics. They will be called parents, society and political parties itching to break things. They will say things like using sex in ads is totally pointless. Well it is for some products like cars, pan masala and agarbattis. But you cant expect a condom ad to show orang-utans swinging from trees and expect to make their point(yes Amul Macho did it, but they are underwears not condoms.). Also Sex in ads gives a covert and misleading message to the viewer. A sexy ad for jeans tells you really quietly that if you wear the jeans you’ll get really lucky with the ladies who find it irresistible. This is usually not the case, because women care for things like character, sense of humor and looks before they start falling for your jeans. Also who would buy a pair of jeans if it meant he had to keep taking them off? And of course sexy ads alienate a lot of the women customers. The straight ones at any rate.

I would have loved to go on about sexy advertisements but I’ll have to take a short break right now. Dont go anywhere. Stay tuned because I’ll be right back!